INI Stats
Understand who visits, what they do, and where they drop off — with real-time dashboards, session replays, heatmaps, conversion goals, and plain-English AI analytics, all behind a sub-5KB cookieless script.
Problem it solves
Heavy ad-tech analytics create compliance risk, slow down pages, and erode visitor trust — while still leaving teams without the behavioral depth they need. Cookie banners kill consent rates; privacy-minded tools often cut too many features. INI Stats covers both sides.
Who it is for
Founders, marketing teams, product managers, agencies, and privacy-conscious businesses (EU, healthcare, finance, education) who want Google Analytics-level insight without cookies, slow scripts, or compliance risk.
Features
What's inside.
14 capabilities across the product.
- Lightweight cookieless tracking script under 5KB, deferred-loaded so Core Web Vitals stay green
- Two tracking modes — Normal for full journeys, Lightweight for maximum privacy
- Real-time dashboard with live visitors, time-series charts, and period-over-period comparison
- Heatmaps: desktop, tablet, and mobile click maps plus scroll depth, captured from the real DOM
- Session replays via rrweb with automatic masking of sensitive inputs
- Goals and conversion tracking — pageview goals or custom JS events with up to 20 properties
- Full UTM tracking for source, medium, and campaign attribution
- Geographic, device, browser, OS, screen, language, and timezone breakdowns
- AI chat analytics — plain-English queries with conversation memory across sessions
- Full JSON statistics REST API with Bearer auth and rate limiting
- Public or password-protected statistics pages for transparency and indie stats
- Scheduled email reports (daily, weekly, monthly) with period-over-period comparisons
- Team sharing with viewer/editor roles per site — agency-ready, multi-tenant by design
- GDPR controls: full/masked/disabled IP storage, DNT respect, configurable retention, and 2FA with TOTP
Questions
Common questions.
How is INI Stats different from mainstream analytics?
It is privacy-first by design — cookieless, sub-5KB script, bot-excluded, and GDPR-ready out of the box — while still shipping the behavioral depth you expect: session replays, heatmaps, goals with rich event properties, and an AI assistant. You get the insight of Google Analytics without cookie banners, performance hits, or sending visitor data to ad networks.
Do I need a cookie banner?
No. INI Stats uses localStorage only — no cookies, no fingerprinting, no cross-site tracking. In most jurisdictions that means you can ship without a consent banner, which cleans up your data and improves UX.
Can I capture user sessions and heatmaps?
Yes. Session replays use rrweb to record real visitor sessions frame by frame, with sensitive inputs masked automatically. Heatmaps capture desktop, tablet, and mobile click patterns plus scroll depth, giving you a picture of attention before you run any A/B test.
How do I track conversions and custom events?
Define pageview goals from the dashboard, or fire custom JavaScript events with up to 20 properties per event — product ID, price, variant, plan, form step, whatever you need. Slice conversions by any dimension: revenue by product, signups by plan tier, form completion by step.
Can I automate it or integrate with my stack?
Yes. Every chart is backed by a full JSON REST API with Bearer auth and rate limiting, so you can pipe numbers into Notion, Slack, a custom dashboard, or your CEO's Monday report. There is also an AI chat assistant that answers plain-English questions like "Which campaign drove the most signups from France last week?"